“Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, and moribund.”
- Anthony Bourdain
Turning Season-Passes into a box office hit
Alright, let's talk about how we filled those seats and the coffers for the Broadway in Hollywood 24-25 Season Pass. My role? Crafting the strategy that didn't just grab attention, but made people say, "Yes, please!"
We dove deep into strategic digital placement, getting the right message in front of the right eyes. The payoff? We didn't just hit goals; we crushed them, pulling in nearly $3 million in revenue – that's a phenomenal 68% jump from the previous year, all at a sweet 9.75 ROAS.
The Room Where Broadway Happens: Coming to a City Near You.
When Hamilton ticket sales hit a bit of a lull in some markets, I rolled up my sleeves. My team and I dove deep, auditing the existing strategy and unearthing the tactics that needed a little more pizzazz.
We then revamped the entire marketing and creative approach, even jumping in to provide hands-on agency support for key media activations. The result? In under two months, we helped see a 24% boost in overall ticket sales, with some markets actually hitting a fantastic 65% increase.
It was a fun puzzle to solve, proving that sometimes, you just need to re-orchestrate the narrative to get those standing ovations.
Stepping Up the Strategy
At RESHOEVN8R, I steered marketing strategy by optimizing LTV/CAC for daily media spend (~$10-15K), which contributed to revenue growth.
I scaled email marketing into a powerful brand engagement channel, generating ~150K leads, which drove over 30% of total company DTC revenue.
My role also involved leading marketing efforts for key B2B partners, resulting in a 20% increase in their wholesale revenue.
I was a key stakeholder in planning the approximately $2.5M omnichannel marketing budget and negotiating with over 50 vendors to achieve efficient and scalable brand impact.